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Aman Announces Atma Brand with Miami Opening Planned for 2031
Aman Group will launch its third hotel brand, Atma, with the first property – a hotel, branded residences and private members club – slated for completion in Miami in 2031. The announcement targets luxury travelers and wellness‑focused guests.
In this story
At a glance
- What changes
- Aman adds a third brand called Atma focused on sports, wellness and performance living
- Timing
- First Atma property scheduled for completion in Miami in 2031
- Who is affected
- Luxury travelers, wellness‑oriented guests and sports enthusiasts looking for ultra‑luxury experiences
The details
- Announced by
- Aman Group
- Takes effect
- 2031
Announcement and brand concept
On Tuesday Aman Group confirmed the launch of Atma, its third hotel brand. Atma is positioned around sports, wellness and what the company calls “performance living.” The brand joins Aman’s existing portfolio, which already includes two ultra‑luxury concepts.
- Atma will target guests seeking integrated health, nutrition and longevity programs
- The brand will feature a private members club alongside hotel rooms and residences
First property timeline
The inaugural Atma property will be built in Miami, United States. The development will combine a hotel, branded residences and a private members club. Completion is scheduled for 2031, making it the first location for the new brand.
- Construction timeline runs through the early 2030s
- Opening will coincide with the brand’s global rollout plan
Partnership with Novak Djokovic
Tennis champion Novak Djokovic has been named a global partner for Atma. He will help shape the brand’s focus on longevity, nutrition and wellness programming, adding a high‑profile sports dimension to the guest experience.
- Djokovic’s involvement signals a strong emphasis on performance‑based amenities
- Programming will draw on his expertise in elite athletic health
What this means for travellers
Trip planning
- Travelers can anticipate a new ultra‑luxury option in Miami beginning in 2031
- Bookings will only be possible after the property opens, so plan accordingly
Cost and documents
- No new fees or documentation are introduced by the brand announcement
- Existing travel insurance and visa requirements remain unchanged
What you need to do
- Watch for official opening announcements from Aman as 2031 approaches
- Consider adding Atma to future Miami itineraries once reservation channels are opened
Who this affects
-
Luxury wellness travelers
Atma is built around sports, wellness and performance living, targeting high‑end health‑focused guests
What to do Monitor the brand’s launch timeline and plan stays after the 2031 opening
-
Sports enthusiasts
Novak Djokovic’s partnership emphasizes athletic longevity and nutrition programs
What to do Look for specialized programming details once the Miami property is near completion
-
Guests seeking branded residences
The first Atma site includes branded residences alongside hotel rooms
What to do Check Aman’s sales channels for residence availability after the 2031 completion
Frequently asked questions
When will Aman’s Atma brand open in Miami?
The first Atma property is scheduled for completion in Miami in 2031, according to Aman Group’s announcement.
What type of accommodation will Atma offer in Miami?
Atma will feature a hotel, branded residences and a private members club, all designed around sports, wellness and performance living.
Is Novak Djokovic involved with the Atma brand?
Yes, Novak Djokovic is named as a global partner and will help guide Atma’s focus on longevity, nutrition and wellness programming.
Will the Atma opening affect visa or entry requirements for Miami?
No, the announcement does not change any visa or entry rules; travelers will follow existing U.S. immigration requirements.
How can I book a stay at the new Atma hotel?
Booking details will be released by Aman closer to the 2031 opening; interested travelers should monitor Aman’s official channels for reservation information.
