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Ascott Thailand launches roadshow in Seoul and Taipei
Ascott Thailand is conducting a travel trade roadshow in Seoul and Taipei, announced on 4 November 2026, targeting agents, corporate buyers and MICE planners from South Korea and Taiwan to promote its Thai portfolio and upcoming developments.
In this story
At a glance
- What changes
- Ascott Thailand is conducting a roadshow in Seoul and Taipei
- Timing
- The roadshow was announced on 4 November 2026
- Who is affected
- Travel agents, corporate buyers and MICE planners in South Korea and Taiwan
The details
- Announced by
- The Ascott Limited
- Takes effect
- 4 November 2026
Purpose of the roadshow
Ascott Thailand organised the events to raise awareness of its accommodation offerings across Thailand and to strengthen relationships with key industry stakeholders in two important source markets.
- Showcase over 20 Thai properties and upcoming projects
- Build partnerships with travel agents, corporate buyers and MICE planners
Locations and participants
The first leg took place in Seoul, South Korea, where Ascott’s Country Director of Sales & Marketing for Thailand & Laos met with local travel trade partners. The programme continued in Taipei, Taiwan, engaging more than 30 travel trade partners from the region.
- Travel agents from South Korea and Taiwan
- Corporate travel buyers attending both sessions
- MICE planners from both markets
Portfolio highlights and upcoming openings
During the roadshow Ascott highlighted key Thai properties such as Ascott Embassy Sathorn Bangkok, Ascott Thonglor Bangkok, Somerset Rama 9 Bangkok and Somerset Pattaya, as well as its presence in Sri Racha, an emerging corporate and golf destination. The team also announced the forthcoming opening of Ascott Abov Patong Phuket Resort, expanding the brand’s leisure footprint.
- Brands featured: Ascott, Oakwood, Somerset, Citadines, lyf, The Crest Collection, Preference
- Strategic focus on leisure, business, extended‑stay and golf travel
What this means for travellers
Trip planning
- Travel agents can expect new promotional material from Ascott after the Seoul and Taipei roadshow
- Corporate travelers may see updated package options for Thailand stays as a result of the roadshow
- MICE planners may receive information on meeting venues in Ascott’s Thai properties
- Existing bookings at Ascott hotels remain unchanged
Cost and documents
- No additional fees are introduced for travelers booking Ascott properties
- No new documentation is required for guests staying at Ascott hotels
- Travelers should continue using existing reservation confirmations and identification
What you need to do
- Travel agents should contact Ascott Thailand representatives for the latest sales kits
- Corporate buyers should review Ascott’s updated corporate rate sheets once released
- MICE planners should inquire about venue packages at highlighted Thai properties
- Travelers should monitor Ascott’s website for any promotional offers following the roadshow
Who this affects
-
South Korean travel agents
They attended the Seoul roadshow to learn about Ascott’s Thailand portfolio
What to do They should follow up with Ascott for sales materials
-
Taiwanese corporate travel buyers
The Taipei event targeted corporate buyers to promote extended‑stay options
What to do They should request updated corporate rate information
-
MICE planners from South Korea and Taiwan
The roadshow included MICE planners to showcase meeting facilities
What to do They should inquire about venue packages at Ascott properties
Frequently asked questions
What is the Ascott roadshow in Seoul and Taipei?
The Ascott roadshow is a series of travel trade events held in Seoul, South Korea and Taipei, Taiwan, where Ascott Thailand presented its Thai hotel portfolio and upcoming projects to local agents, corporate buyers and MICE planners.
When did Ascott Thailand hold the roadshow?
Ascott Thailand announced the roadshow on 4 November 2026 and conducted the events in Seoul followed by Taipei shortly thereafter.
Which Ascott brands were highlighted during the events?
The roadshow showcased Ascott, Oakwood, Somerset, Citadines, lyf, The Crest Collection and Preference, illustrating the range of options for leisure, business, extended‑stay and golf travellers.
What new property is Ascott planning to open in Thailand?
Ascott announced the upcoming opening of Ascott Abov Patong Phuket Resort, adding a new leisure‑focused resort to its Thai portfolio.
How can travel agents obtain promotional material from Ascott after the roadshow?
Travel agents should contact Ascott Thailand’s sales and marketing team, led by Country Director Tanyarat Pengtangmo, to request the latest sales kits and promotional collateral.
Will the roadshow affect existing bookings at Ascott hotels?
No, the roadshow does not change any existing reservations; current bookings remain valid and unchanged.
