BON Luxury Theme Park Opens Softly in Mexico on 24 October
VidantaWorld's BON luxury theme park started a phased private soft opening on 24 October, initially for guests only, with plans to open to the public in 2027. The new attraction targets luxury travellers seeking a relaxed, personalised theme‑park experience in Nuevo Nayarit, Mexico.
In this story
At a glance
- What changes
- Bon luxury theme park begins phased private soft opening
- Timing
- Soft opening started 24 October, public opening slated for 2027
- Who is affected
- Luxury travellers and VidantaWorld guests visiting Mexico
The details
- Announced by
- VidantaWorld
- Takes effect
- 24 October
Announcement and Investment
VidantaWorld introduced BON (Beauty of Nature), described as the world’s first luxury theme park, at the World Travel Market in London 2026. Grupo Vidanta has committed US$15 billion to the development, positioning the park as a flagship attraction in Nuevo Nayarit, Mexico.
Soft Opening Details
The park began a phased private soft opening on 24 October, limited to VidantaWorld guests. During this initial phase the park operates at reduced capacity from Tuesday to Saturday evenings, allowing visitors to explore themed areas gradually.
- Limited capacity evenings, Tuesday‑Saturday
- Access restricted to VidantaWorld guests only
Future Public Access
VidantaWorld plans to open BON to the general public in 2027. The full opening will feature more than 20 attractions, dining venues and luxury hospitality experiences inspired by Mexican landscapes and mythology, expanding the resort’s luxury portfolio.
- Public opening scheduled for 2027
- Additional attractions and experiences to be added before full launch
What this means for travellers
Trip planning
- Travelers with existing VidantaWorld bookings can attend the soft opening evenings from Tuesday to Saturday.
- Those planning trips for 2027 should anticipate a wider range of attractions and public access.
Cost and documents
- No new fees or visa requirements are introduced by the park opening.
- Travelers should continue to meet standard entry requirements for Mexico.
What you need to do
- Guests should confirm eligibility for the private soft opening with VidantaWorld.
- Visitors planning for 2027 should monitor announcements for the exact public opening date.
Who this affects
-
VidantaWorld guests
They are invited to the private soft opening starting 24 October.
What to do Confirm participation with VidantaWorld and attend limited‑capacity evenings.
-
Luxury travellers to Mexico
The new park adds a high‑end entertainment option to the destination.
What to do Consider BON in itinerary planning for visits after the 2027 public opening.
-
General tourists visiting Nuevo Nayarit
The park will become a public attraction in 2027.
What to do Watch for the official public opening schedule and book tickets accordingly.
Frequently asked questions
When does BON luxury theme park open to the public?
The park is scheduled to open to the public in 2027, following a private soft opening that began on 24 October.
Can I visit BON during the soft opening?
Only VidantaWorld guests are invited to the soft opening, which runs on Tuesday to Saturday evenings at limited capacity.
What attractions will BON offer?
BON will feature more than 20 attractions, dining venues and luxury hospitality experiences inspired by Mexico’s landscapes and mythology.
Do I need a special visa to visit the park?
No special visa is required; standard entry requirements for Mexico still apply.
How much has been invested in BON?
Grupo Vidanta has invested US$15 billion in the development of the BON luxury theme park.