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Clarion Events extends Olympia partnership for four shows until 2028
Clarion Events has signed new multi‑year agreements to keep four flagship exhibitions at Olympia until 2028. The extension runs through 2028 and affects exhibitors, visitors and brands linked to The Baby Show, Spirit of Christmas Fair, The Luxury Travel Fair and Destinations: The Holiday & Travel Show.
In this story
At a glance
- What changes
- Clarion Events renewed contracts for four exhibitions at Olympia through 2028
- Timing
- Agreements run until the end of 2028
- Who is affected
- Exhibitors, visitors and brands participating in the four shows
The details
- Announced by
- Clarion Events
- Previous rule
- Clarion’s four exhibitions were previously on shorter‑term contracts that were due to expire before 2028.
- New rule
- The exhibitions are now secured at Olympia under multi‑year agreements that last until 2028.
New multi‑year agreements
Clarion Events announced that it has extended its commitment to Olympia with new contracts covering four established exhibitions. The Clarion Olympia agreements now run through 2028, providing long‑term certainty for both parties.
- The shows included are The Baby Show, Spirit of Christmas Fair, The Luxury Travel Fair and Destinations: The Holiday & Travel Show.
Why the extension matters
The renewed contracts build on more than a decade of partnership and allow Clarion to plan further investment and event development. Olympia’s central London location, interconnected halls and a £1.3 billion transformation support the growth of these exhibitions.
- Together the four shows attract over 150,000 visitors to Olympia each year.
- The partnership gives Clarion confidence to explore new ways to develop the shows.
Impact on venues and visitors
Olympia’s ongoing redevelopment adds hotels, restaurants, bars and live entertainment, extending the visitor experience beyond the exhibition floor. The venue also plans permanent digital screens in 2027, offering additional branding opportunities.
- Legends Global now manages Olympia’s heritage halls, improving food and beverage services.
What this means for travellers
Trip planning
- Existing bookings for any of the four exhibitions remain valid through 2028.
- Future attendees can expect the same venues and dates as previous years.
Cost and documents
- No new fees or documentation requirements were announced for exhibitors or visitors.
- Ticket prices and exhibitor fees continue under existing terms.
What you need to do
- Exhibitors should confirm their participation with Clarion under the renewed contracts.
- Visitors can continue to purchase tickets through usual channels without additional steps.
Who this affects
-
Exhibitors at The Baby Show
The Baby Show is one of the four exhibitions secured at Olympia until 2028.
What to do Continue planning participation under existing exhibitor agreements.
-
Visitors to Spirit of Christmas Fair
Spirit of Christmas Fair is included in the extended Olympia partnership.
What to do Purchase tickets as usual; no change to entry requirements.
-
Brands at The Luxury Travel Fair
The Luxury Travel Fair is part of the four shows covered by the new agreements.
What to do Maintain current sponsorship and booth arrangements.
-
Attendees of Destinations: The Holiday & Travel Show
This travel‑focused exhibition is secured at Olympia through 2028.
What to do Plan travel to the event using existing venue information.
Frequently asked questions
When do the new Clarion Olympia agreements end?
The agreements run until the end of 2028, securing the four exhibitions at Olympia for that period.
Which exhibitions are covered by the Clarion Olympia extension?
The extension includes The Baby Show, Spirit of Christmas Fair, The Luxury Travel Fair and Destinations: The Holiday & Travel Show.
Will ticket prices change for the four shows?
No ticket price changes were announced; pricing remains under the existing terms for each exhibition.
Do exhibitors need new contracts for the shows?
Exhibitors will continue under the renewed multi‑year contracts that now run through 2028, without needing separate new agreements.
How does the Olympia transformation affect the exhibitions?
Olympia’s ongoing £1.3 billion redevelopment adds hotels, dining and entertainment, enhancing the visitor experience for the four Clarion shows.
