Essence of Africa 2026 launches in Zanzibar, boosting meetings tourism
Essence of Africa 2026 has opened in Zanzibar, positioning the archipelago as a hub for international meetings and business events. The launch took place in 2026 and targets international buyers, exhibitors and the wider Zanzibar tourism sector.
In this story
At a glance
- What changes
- Essence of Africa 2026 opens, promoting Zanzibar as a meetings destination
- Timing
- Event opened in 2026
- Who is affected
- International buyers, exhibitors and Zanzibar tourism businesses
The details
- Announced by
- Hon. Shariff Ali Shariff, Minister of State in the President’s Office (Labour, Economy and Investment)
Event launch and objectives
The Essence of Africa 2026 forum was officially opened at Diamonds Bijoux, a five‑star beachfront resort on Zanzibar’s southeast coast. The ceremony was led by Hon. Shariff Ali Shariff, who highlighted the government’s ambition to shift Zanzibar from a pure holiday spot to a recognised venue for conferences, cultural celebrations and global networking.
- Official opening by Hon. Shariff Ali Shariff
- Venue: Diamonds Bijoux, Planhotel Hospitality Group hotel
- Goal: attract more international meetings and events
Scale and participation
The three‑day programme brings together 178 pre‑qualified international buyers from 40 countries and 162 exhibiting companies. East African businesses account for the majority of exhibitors, while Europe supplies the largest share of buyers. The event represents a 53% increase in exhibitors compared with the inaugural edition.
- 178 buyers from 40 nations
- 162 exhibiting companies, 79% East African
- Europe provides 39% of buyer source region
Implications for Zanzibar tourism
Beyond the conference floor, the government aims to diversify visitor spend by promoting culture, food, wellness, halal travel and family tourism. Officials also urged participants to explore Pemba Island, signalling future infrastructure upgrades to support ecotourism and boutique resorts. Airline seat capacity into Zanzibar is projected to rise 33% over the next six months, reinforcing the island’s growing connectivity.
- Focus on culture, food, wellness, halal travel, family tourism
- Planned infrastructure improvements on Pemba Island
- Air capacity expected to increase 33% in the next six months
What this means for travellers
Trip planning
- Travelers can attend networking sessions if their itinerary includes the event dates
- Hotel rooms near Diamonds Bijoux may experience higher demand during the three‑day forum
- Visitors are encouraged to explore Pemba as part of a broader Zanzibar itinerary
Cost and documents
- No new visa fees or documentation requirements are introduced by the event
- Existing travel insurance policies remain sufficient for participation
What you need to do
- Check the official Essence of Africa schedule for exact dates and session details
- Consider booking accommodation early if attending the conference
- Monitor airline capacity updates for potential additional flight options
Who this affects
-
International buyers
They are the 178 pre‑qualified participants invited to meet Zanzibar exhibitors
What to do Review the event agenda and arrange travel to Zanzibar during the forum
-
Exhibiting tourism companies
162 companies are showcasing products to the international buyer audience
What to do Prepare exhibition materials and schedule meetings with prospective buyers
-
Leisure travelers to Zanzibar
The event aims to extend visitor stays beyond beach holidays
What to do Explore cultural, wellness and family activities promoted alongside the forum
-
Investors interested in Zanzibar tourism
The minister highlighted infrastructure and investment opportunities on Pemba
What to do Monitor government announcements for upcoming investment projects
Frequently asked questions
When does Essence of Africa 2026 take place in Zanzibar?
The forum opened in 2026 at the Diamonds Bijoux resort. Exact dates are provided in the official event schedule released by the organizers.
Who can attend the Essence of Africa 2026 conference?
The event welcomes 178 pre‑qualified international buyers and 162 exhibiting tourism companies, as well as invited government officials and industry stakeholders.
What is the main goal of the Essence of Africa 2026 event?
The primary aim is to position Zanzibar as a premier international meetings destination, encouraging buyers to include the archipelago in future travel programmes.
Will attending the event affect my visa requirements for Zanzibar?
No additional visa fees or documentation are required beyond the standard entry requirements for Tanzania, which also cover Zanzibar.
How might the event impact hotel availability in Zanzibar?
Hotel demand, especially near the Diamonds Bijoux venue, is expected to rise during the three‑day forum, so early booking is recommended for travelers planning to stay in the area.
