Florida visitor spending hits $23 billion in Miami‑Dade, $59.9 billion in Orlando
Florida’s major counties reported record visitor spending in 2025, with Miami‑Dade at $23 billion and the Orlando region at $59.9 billion. The figures were released in November 2026 and cover the 2025 reporting year, highlighting the sector’s importance for employment and tax revenue.
In this story
At a glance
- What changes
- Visitor spending totals for 2025 were disclosed for key Florida counties
- Timing
- Data released November 10, 2026 covering the 2025 fiscal year
- Who is affected
- Tourism businesses, investors and policymakers in Florida
The details
- Announced by
- Greater Miami Convention & Visitors Bureau (GMCVB)
- Takes effect
- November 10, 2026
Overall State Tourism Performance
Florida’s tourism sector continued to generate billions of dollars in visitor expenditure, underpinning hundreds of thousands of jobs and substantial tax revenues across the state. The latest county‑level reports illustrate a diversified economy where international, domestic leisure, cruise and business travel all contribute.
- Visitor spending across the state supports roughly 10% of total employment.
- Tax contributions from tourism amount to billions of dollars annually.
Miami‑Dade County Highlights
Miami‑Dade recorded $23 billion in visitor spending for 2025, a 4% increase over 2024 and 27% above pre‑pandemic 2019 levels. The county welcomed about 28 million visitors, creating nearly 216 000 jobs and generating $5.3 billion in tax revenue.
International arrivals accounted for 22% of visitors, with Colombia, Canada, Brazil, the United Kingdom and Mexico leading the overseas market.
- Leisure travel represented 71% of arrivals.
- Business meetings and conventions produced over 520 000 hotel room nights.
Orlando Region Highlights
The Orlando tourism region, covering Orange, Osceola and Seminole counties, generated $59.9 billion in direct visitor spending during 2024 and attracted 75.3 million visitors. The broader economic impact reached approximately $94.5 billion, supporting more than 468 000 jobs.
Theme parks, accommodation, entertainment venues and convention facilities remain the core drivers of the region’s visitor economy.
- Orange County contributed about 85% of regional visitor expenditure.
- Future meetings and conventions are booked through 2034.
What this means for travellers
Trip planning
- Existing travel itineraries are unchanged by the newly released spending figures.
- No alterations to booking windows or entry requirements are indicated.
Cost and documents
- No new fees or documentation requirements are introduced for travelers.
- Current visa, insurance and proof‑of‑funds rules remain in effect.
What you need to do
- Travel operators should monitor these trends for market analysis.
- Investors may consider the data when evaluating tourism‑related projects.
- No immediate procedural steps are required for travelers.
Who this affects
-
Hotel operators in Miami‑Dade
Visitor spending data directly reflects demand for accommodation in the county.
-
Event planners in Orlando region
Convention and meeting statistics are part of the reported economic impact.
-
Investors in Florida tourism
Spending figures illustrate the sector’s profitability and growth potential.
Frequently asked questions
How much did Miami‑Dade County spend on visitors in 2025?
Miami‑Dade County recorded $23 billion in visitor spending for the 2025 reporting year, according to the Greater Miami Convention & Visitors Bureau.
What was the total visitor spending for the Orlando region in 2024?
The Orlando region generated $59.9 billion in direct visitor spending during 2024, based on data released by tourism authorities.
How many visitors did Miami‑Dade welcome in 2025?
Approximately 28 million visitors arrived in Miami‑Dade County in 2025, supporting around 216 000 jobs.
What share of Miami‑Dade visitors were international in 2025?
International travelers made up 22% of all arrivals to Miami‑Dade County in 2025, with Colombia, Canada, Brazil, the United Kingdom and Mexico leading the market.
Did the new data change any travel entry requirements?
No, the released visitor‑spending figures do not alter any entry, visa or documentation requirements for travelers.
