Frances Hope appointed Director of Sales at JA Mar Hall
JA Mar Hall has named Frances Hope as its new Director of Sales, effective immediately. The appointment follows the resort’s £20 million transformation in 2025 and targets corporate, MICE and leisure markets.
In this story
At a glance
- What changes
- Frances Hope takes over as Director of Sales at JA Mar Hall
- Timing
- Appointment announced on 9 November 2026
- Who is affected
- JA Mar Hall guests, corporate clients and event planners
The details
Appointment overview
JA Mar Hall confirmed that Frances Hope has been appointed Director of Sales. Hope will direct the resort’s sales strategy after a £20 million transformation completed in 2025. Her role includes expanding corporate, meetings, incentives, conferences and exhibitions (MICE) offerings and growing both domestic and international leisure markets.
Professional background
Hope brings decades of experience in Scottish hospitality. She previously held senior sales positions with Hilton, Radisson Blu and Klarent Hospitality. Her industry contributions were recognised with the Prestige Awards, the title of Dame of Hospitality in 2013 and a Lifetime Achievement Award in 2016.
Strategic priorities
In her new role, Hope will strengthen relationships with businesses and partners across Glasgow and west Scotland. She aims to position Mar Hall as a leading destination for corporate events, meetings and incentives, while diversifying the resort’s events calendar to include sports, music and film industry opportunities.
- Build stronger local business partnerships
- Expand corporate and MICE portfolio
- Introduce Mar Hall to new international audiences via JA Resorts & Hotels network
Impact on guests and partners
The appointment is expected to enhance the resort’s service offering for guests and event clients. Existing bookings remain unchanged, but future corporate and private functions may benefit from a more focused sales strategy and expanded event spaces.
What this means for travellers
Trip planning
- Existing reservations at JA Mar Hall continue unchanged
- Future corporate event enquiries may experience faster response times
- Leisure travellers can expect expanded promotional offers as the new strategy rolls out
Cost and documents
- No new fees are introduced for guests or event clients
- No additional documentation is required for bookings
What you need to do
- Travel agents should update their JA Mar Hall contact lists with Frances Hope’s name
- Corporate clients may wish to request a meeting with the new Director to discuss upcoming events
- Guests should monitor JA Mar Hall communications for any new promotional packages
Who this affects
-
Leisure guests at JA Mar Hall
The new sales strategy aims to grow domestic and international leisure markets
-
Corporate event planners
Hope will strengthen corporate and MICE offerings across Glasgow and west Scotland
-
Travel agents and tour operators
They will need to reference the new Director of Sales when coordinating sales efforts
-
Local business partners
The appointment focuses on building stronger relationships with local businesses
Frequently asked questions
Who is the new Director of Sales at JA Mar Hall?
Frances Hope has been appointed as the new Director of Sales at JA Mar Hall, announced on 9 November 2026.
When does Frances Hope start her role at JA Mar Hall?
The appointment is effective immediately following the announcement on 9 November 2026.
What experience does Frances Hope bring to JA Mar Hall?
Hope has decades of experience, previously holding senior sales roles with Hilton, Radisson Blu and Klarent Hospitality, and has received industry awards such as Dame of Hospitality.
Will the appointment affect existing bookings at JA Mar Hall?
No, existing reservations remain unchanged; the change focuses on future sales strategy and event development.
How might the new Director of Sales impact corporate events?
Hope plans to strengthen corporate and MICE offerings, build local business relationships and expand the resort’s events calendar, which could improve service for corporate clients.
