Francesco Roccato named GM of Puente Romano Marbella, starts Oct 1 2026
Francesco Roccato has been appointed General Manager of Puente Romano Marbella, effective 1 October 2026. The change takes effect on that date and concerns the resort’s leadership, impacting guests, prospective visitors and business partners who interact with the property.
In this story
At a glance
- What changes
- Francesco Roccato becomes General Manager of Puente Romano Marbella
- Timing
- Effective 1 October 2026
- Who is affected
- Guests, prospective visitors and partners of the resort
The details
- Takes effect
- 1 October 2026
Appointment announcement
Puente Romano Marbella announced that Francesco Roccato will assume the role of General Manager starting 1 October 2026. The resort highlighted his prior experience with the property and his international hospitality background.
- Roccato returns after previously serving as Opening General Manager of Nobu Hotel Marbella in 2016
- Co‑Owner Daniel Shamoon expressed confidence in Roccato’s leadership and international perspective
Francesco Roccato’s background
Roccato joins from Rocco Forte Hotels, where he spent eight years, most recently as Managing Director for Northern Italy. He has overseen hotels in Rome, Florence and Milan, and led openings such as The Carlton, Milan in November 2025.
His career began as a chef after studying at the Culinary Institute of Canada in 1995, progressing through food‑and‑beverage management to senior general‑manager roles across Europe and North America.
- Held senior positions at Hotel de la Ville, Rocco Forte House and Hotel Savoy, earning Forbes Five‑Star awards
- Led properties that achieved Two Michelin Keys, including Hotel de la Ville and The Carlton
Implications for Puente Romano Marbella
Roccato will steer a multi‑year investment programme covering suites, dining venues and sports facilities, aiming to strengthen the resort’s European hospitality standing. The appointment aligns with the resort’s ambition to enhance its international profile and maintain its award‑winning reputation.
The resort, a member of The Leading Hotels of the World, expects the new leadership to reinforce its commitment to exceptional service and innovative experiences for guests.
- Focus on suite upgrades, new dining concepts and expanded sports amenities
- Goal to position the resort as a global reference for lifestyle luxury
What this means for travellers
Trip planning
- Existing reservations remain valid; no changes to booking dates or conditions
- Future guests can anticipate upgraded facilities as the investment programme rolls out
- Travelers should monitor resort communications for any service enhancements
Cost and documents
- No new fees or charges are introduced with the management change
- No additional documentation is required from guests or partners
What you need to do
- No immediate action is needed by current guests or those with pending bookings
- Watch for announcements about facility upgrades that may affect future stays
- Partners should stay in contact with resort management for any operational updates
Who this affects
-
Current guests of Puente Romano Marbella
They will experience the resort under new leadership from 1 October 2026
-
Prospective visitors planning stays
Their future experience may be shaped by upcoming investment programmes
-
Business partners and suppliers
They interact with the resort’s management and may be affected by strategic changes
Frequently asked questions
When does Francesco Roccato start as General Manager at Puente Romano Marbella?
Francesco Roccato begins his role as General Manager on 1 October 2026, as announced by the resort.
What experience does Francesco Roccato bring to Puente Romano Marbella?
Roccato brings eight years at Rocco Forte Hotels, senior roles in Italy, and prior experience as Opening General Manager of Nobu Hotel Marbella in 2016.
Will the management change affect existing bookings at Puente Romano Marbella?
No, existing reservations remain unchanged; the appointment does not alter current booking terms.
Are there any new fees or documents required because of the new General Manager?
The announcement does not introduce any new fees or documentation for guests or partners.
What investments will the new General Manager oversee at the resort?
Roccato will lead a multi‑year programme focusing on upgrades to suites, dining venues and sports facilities.
