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Italy launches Che Spettacolo l’Italia! film tourism programme on 10 November
Italy’s Ministry of Tourism is launching the Che Spettacolo l’Italia! film tourism programme, with the official call for proposals opening at 10:00 on 10 November 2026. The one‑year experimental scheme targets film and television producers and aims to turn Italian towns, villages and landscapes into travel attractions.
In this story
At a glance
- What changes
- A new national film tourism programme called Che Spettacolo l’Italia! is introduced
- Timing
- Official call for proposals opens on 10 November 2026 at 10:00
- Who is affected
- Film and television producers preparing first screenings or broadcasts
The details
- Announced by
- Italian Ministry of Tourism
- Takes effect
- 10 November 2026
- New rule
- The ministry will support original audiovisual productions that showcase Italian towns, villages, landscapes and filming locations through a dedicated format called Film Turismo, with funding up to €400,000 per project.
Programme launch and administration
The initiative, titled Che Spettacolo l’Italia!, was announced in Rome on 9 November 2026 by the Italian Ministry of Tourism. The ministry will publish the official programme notice on its website and on ENIT’s site at 10:00 on 10 November 2026. The notice will detail the formal framework for participation.
- Collaboration with ENIT, Italy’s national tourism promotion organisation
- Experimental duration of one year
Target participants and content format
The programme is aimed at producers of cinema and television works that are preparing their first screenings or broadcasts. Qualifying projects will create a short Film Turismo piece of five to ten minutes that highlights locations featured in key scenes.
- Film Turismo content will be linked to the main production and distributed together
- Leading actors, directors and other cast members are expected to present the locations
Funding and selection criteria
Financial support may reach up to €400,000 per project, depending on whether the content is tied to a cinema film, television film, long‑form series or miniseries. The exact allocation will be defined in the official notice and will be awarded to proposals that meet the ministry’s tourism promotion objectives.
- Funding is not guaranteed at the maximum amount for every approved proposal
- Proposals must emphasise the identity and importance of Italian destinations within the narrative
What this means for travellers
Trip planning
- Producers with projects slated for release after 10 November 2026 can apply for funding during the call window
- Travel operators may anticipate new short films that promote lesser‑known Italian towns and villages
Cost and documents
- Funding applications may receive up to €400,000, but the exact amount depends on production category
- Producers must submit proposals according to the procedures outlined in the official notice
What you need to do
- Film and television producers should review the official notice on 10 November 2026 and prepare a proposal before the deadline
- Interested parties must ensure their productions highlight Italian locations as central narrative elements
Who this affects
-
Film producers
The programme supports original audiovisual productions that showcase Italian destinations
What to do Submit a proposal for Film Turismo content when the official notice is published
-
Television producers
Television works preparing first broadcasts are eligible for funding and distribution support
What to do Prepare a short Film Turismo segment linked to the main TV production
-
Italian towns and villages
The initiative aims to promote these locations as central characters in tourism‑focused films
-
Leading actors and directors
They are invited to present the filming locations in the Film Turismo pieces
What to do Participate in on‑screen introductions of the featured destinations
-
ENIT and tourism marketers
ENIT partners with the ministry to integrate the film content into broader destination promotion
What to do Coordinate distribution of Film Turismo material alongside existing tourism campaigns
Frequently asked questions
When does the Che Spettacolo l’Italia! call for proposals open?
The official call opens at 10:00 on 10 November 2026 when the Ministry of Tourism publishes the programme notice on its website and on ENIT’s site.
Who can apply for the Italian film tourism programme?
Film and television producers who are preparing their first screenings or broadcasts can submit proposals for the Film Turismo format.
How much funding is available for each project?
Funding may reach up to €400,000 per project, with the exact amount depending on whether the content is linked to a cinema film, television film, series or miniseries.
What is the required length for Film Turismo content?
Film Turismo productions are expected to run between five and ten minutes, tailored to the type of main production they accompany.
Will actors be involved in the tourism films?
Yes, the programme plans for leading actors, supported by other performers and directors, to present the locations associated with their productions.
How long will the Che Spettacolo l’Italia! programme run?
The initiative is experimental and will operate for one year from the start of the funding cycle after the 10 November 2026 call.
