ITM launches 2027 business travel priorities survey for UK and Ireland
The Institute of Travel Management (ITM) has opened its 2027 Priorities Survey for business travel professionals across the UK and Ireland. The survey runs until mid‑December and will shape industry discussions for the coming year.
In this story
At a glance
- What changes
- ITM launches a new 2027 business travel priorities survey
- Timing
- Survey open now and closes in mid‑December
- Who is affected
- Business travel professionals in the UK and Ireland
The details
- Announced by
- Institute of Travel Management (ITM)
Survey launch and purpose
ITM announced the opening of its annual 2027 Priorities Survey, inviting buyers and suppliers in the business travel sector to share views. The 14th edition aims to capture emerging trends, programme challenges and priorities for the coming year.
Survey content and format
The questionnaire contains 20 questions and takes roughly 10 minutes to complete. Buyers answer deeper questions on confidence, spending and programme outlook, while suppliers focus on business models and future outlook.
- 20 questions covering AI, wellbeing, sustainability and traditional concerns
- Separate buyer and supplier tracks
Timeline and next steps
The survey remains open until mid‑December. Findings will be presented at ITM’s Trending event on 21 January in London, where participants can discuss implications and practical actions.
- Closing date: mid‑December
- Results presented at Trending event on 21 January
What this means for travellers
Trip planning
- Existing travel bookings are unaffected by the survey launch
- Professionals can schedule time to complete the survey before the mid‑December deadline
Cost and documents
- No fees are associated with taking part in the survey
- No additional documents are required beyond the online questionnaire
What you need to do
- Allocate 10–15 minutes to complete the survey before it closes in mid‑December
- Visit the ITM survey portal to register as a buyer or supplier
Who this affects
-
UK business travel buyers
The survey seeks input from buyers on spending, programme confidence and future priorities
What to do Complete the buyer questionnaire before the mid‑December deadline
-
Ireland business travel buyers
Buyers in Ireland are included in the regional scope of the survey
What to do Complete the buyer questionnaire before the mid‑December deadline
-
UK business travel suppliers
Suppliers are asked to share insights on business models and market outlook
What to do Complete the supplier questionnaire before the mid‑December deadline
-
Ireland business travel suppliers
Suppliers in Ireland are part of the survey’s target audience
What to do Complete the supplier questionnaire before the mid‑December deadline
Frequently asked questions
When does the ITM 2027 business travel survey close?
The survey closes in mid‑December, giving participants several weeks to respond after the November launch.
How long does it take to complete the ITM 2027 survey?
It takes about 10 minutes for buyers and 10–15 minutes for suppliers, depending on the depth of responses.
Is there a cost to participate in the ITM 2027 survey?
No, participation in the survey is free of charge for all business travel professionals.
Where will the results of the 2027 survey be presented?
ITM will present the findings at its Trending event on 21 January in London at The Cumberland venue.
Who can take part in the ITM 2027 Priorities Survey?
The survey is open to business travel professionals—both buyers and suppliers—operating in the United Kingdom and Ireland.
