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Our Vacation Centre SG Wins Affinity & Collaboration of the Year at Travel Trade Excellence Awards 2026
Our Vacation Centre SG Pte Ltd has been awarded Affinity & Collaboration of the Year – Singapore at the Travel Daily Media Travel Trade Excellence Awards 2026 – Asia. The accolade recognises the KrisFlyer Cruise platform that integrates cruise bookings with Singapore Airlines' KrisFlyer loyalty programme, benefiting members and partners.
In this story
At a glance
- What changes
- Award recognises the KrisFlyer Cruise platform integration
- Timing
- Announced on 11 November 2026
- Who is affected
- KrisFlyer members and cruise partners
The details
- Announced by
- Travel Daily Media
Award Announcement
Travel Daily Media reported on 11 November 2026 that Our Vacation Centre SG Pte Ltd received the Affinity & Collaboration of the Year – Singapore award at its Travel Trade Excellence Awards 2026 – Asia. The award highlights the company's KrisFlyer Cruise platform, which merges cruise bookings with the Singapore Airlines KrisFlyer loyalty programme.
KrisFlyer Cruise Platform
The KrisFlyer Cruise platform, powered by arrivia International Operations, allows KrisFlyer members to earn and redeem miles on cruise bookings. Members can browse itineraries from more than 40 cruise lines and use miles alone, cash, or a combination of both. Redemptions start from a low mileage threshold, offering flexibility.
- Earn miles on eligible cruise fares
- Redeem miles for cruise bookings
- Combine miles and cash for payment
Benefits for Partners
The partnership expands Singapore Airlines' loyalty currency into cruise travel, creating new engagement opportunities. arrivia contributes its cruise inventory, technology, and expertise, extending its booking capabilities within a major airline loyalty ecosystem. Joint marketing and promotions further promote cruise options to members.
- Broader redemption options for KrisFlyer members
- Increased exposure for cruise lines through the platform
- Coordinated marketing and member communications
What this means for travellers
Trip planning
- Existing KrisFlyer members can now consider cruise holidays when planning future trips
- Travel agents can promote the KrisFlyer Cruise platform as an added option for loyalty members
Cost and documents
- No new fees are introduced for using the KrisFlyer Cruise platform
- Members continue to use existing KrisFlyer account details for bookings
What you need to do
- KrisFlyer members should log into their account to view cruise options and mileage requirements
- Travel partners may update their promotional material to include the award recognition
Who this affects
-
KrisFlyer members
The award celebrates the platform that lets them earn and redeem miles on cruise bookings
What to do Members can explore cruise itineraries and use miles as before, now with added recognition of the service
-
Cruise lines partnered with arrivia
Their inventory is featured on the KrisFlyer Cruise platform highlighted by the award
What to do Lines can leverage the accolade in marketing to attract loyalty programme members
-
Travel agents selling Singapore Airlines packages
The award underscores a new product offering within the KrisFlyer ecosystem
What to do Agents may promote the KrisFlyer Cruise option alongside flight bookings
Frequently asked questions
What award did Our Vacation Centre SG win?
Our Vacation Centre SG Pte Ltd won the Affinity & Collaboration of the Year – Singapore award at the Travel Daily Media Travel Trade Excellence Awards 2026 – Asia.
When was the award announced?
The award was announced on 11 November 2026 by Travel Daily Media.
What is KrisFlyer Cruise?
KrisFlyer Cruise is a platform that integrates cruise bookings into Singapore Airlines' KrisFlyer loyalty programme, allowing members to earn and redeem miles on cruise travel.
Can KrisFlyer members use miles for cruise bookings now?
Yes, members can earn miles on eligible cruise fares and redeem them for cruise bookings, with options to combine miles and cash.
Does the award change any fees or documentation for members?
No, the award does not introduce new fees or documentation requirements; members continue using their existing KrisFlyer account details.
