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Phocuswright Conference 2026 to be held in Florida from 17‑19 November
The Phocuswright Conference 2026 will be hosted in Florida from 17 to 19 November, bringing together airlines, cruise lines, hospitality groups and technology firms. The three‑day event focuses on artificial intelligence, digital transformation and emerging business opportunities for the global travel sector.
In this story
At a glance
- What changes
- Phocuswright Conference 2026 scheduled for 17 to 19 November in Florida
- Timing
- Event runs three days in mid‑November 2026
- Who is affected
- Airlines, cruise operators, hospitality brands and travel‑tech companies
The details
- Announced by
- Phocuswright, part of Northstar Travel Group
- Takes effect
- 17 to 19 November
Event Overview
The annual Phocuswright Conference will convene at The Diplomat Beach Resort in Hollywood, near Fort Lauderdale. Organisers describe the gathering as a platform for examining developments in travel distribution, consumer behaviour and technology investment.
Key Participants
The published attendee directory lists major airlines such as United Airlines, data providers OAG and ATPCO, and cruise operators including Carnival, MSC and Royal Caribbean. Hospitality brands like Hilton and Choice Hotels, as well as technology leaders Amadeus, Sabre, Google and Amazon Web Services, are also confirmed.
- Airlines, data firms, cruise lines, hotels, online travel agencies and tech providers are represented
- International companies from the United States, United Kingdom, India, Germany, Spain, France, the Netherlands, Singapore, Japan, South Korea, Australia, Canada, Switzerland, Brazil and Mexico are listed
Themes and Opportunities
The 2026 theme, “Pressures. Power. Pivots.”, reflects the sector’s operational demands, evolving customer expectations and rapid technological disruption. Sessions will explore artificial intelligence applications, digital distribution, revenue optimisation for cruise operators and new partnership models.
Exhibition and sponsorship opportunities will connect technology providers, payment processors such as Visa and Mastercard, and travel suppliers, facilitating commercial networking and potential investment deals.
- AI use cases include personalised recommendations, pricing analysis and operational efficiency
- A dedicated Cruise Summit will address digital distribution and customer relationship management for cruise operators
What this means for travellers
Trip planning
- Travelers planning to attend should book accommodation in Hollywood or Fort Lauderdale for the dates 17‑19 November
- Check flight availability early, as airline executives and staff may increase demand for seats to the region
Cost and documents
- Conference registration fees are set by Phocuswright; the source does not list specific amounts
- No new travel documentation requirements are introduced for attendees
What you need to do
- Register for the conference through the official Phocuswright website before seats fill up
- Arrange visa or ESTA if travelling to the United States, ensuring it covers the 17‑19 November period
- Monitor the Phocuswright attendee directory for any updates on confirmed speakers or exhibitors
Who this affects
-
Airline executives and staff
United Airlines and other aviation companies are listed as confirmed attendees
What to do Consider attending networking sessions and the AI-focused panels relevant to airline operations
-
Cruise industry leaders
Major cruise operators such as Carnival, MSC and Royal Caribbean are part of the attendee list
What to do Participate in the Cruise Summit to explore digital distribution and revenue‑optimisation strategies
-
Travel technology firms
Companies like Amadeus, Sabre, Google and Amazon Web Services are confirmed participants
What to do Showcase AI‑driven products at the exhibition and engage with potential investors
Frequently asked questions
When and where is the Phocuswright Conference 2026 held?
The Phocuswright Conference 2026 takes place from 17 to 19 November at The Diplomat Beach Resort in Hollywood, Florida, near Fort Lauderdale.
Which airlines are attending the 2026 conference?
United Airlines is listed among the confirmed aviation participants, along with data and distribution firms such as OAG, ATPCO and Cirium.
What cruise companies will be present at the event?
Cruise operators including Carnival Cruise Line, MSC Cruises, Norwegian Cruise Line Holdings, Princess Cruises, Oceania Cruises and Royal Caribbean are on the attendee directory.
What is the main theme of Phocuswright Conference 2026?
The conference theme is “Pressures. Power. Pivots.”, focusing on operational pressures, technological power and strategic pivots within the travel industry.
How can I register for the Phocuswright Conference 2026?
Registration is handled through the official Phocuswright website; interested participants should sign up early as space is limited.
Will there be sessions on artificial intelligence at the conference?
Yes, AI is a central topic, with sessions covering personalised recommendations, pricing analysis, customer service and operational efficiency.
