Plaza Premium Group wins Airport Experience and Lounge of the Year in Taiwan
Plaza Premium Group's The Terroir Lounge at Taiwan Taoyuan International Airport was named Airport Experience of the Year – Taiwan and Airport Lounge of the Year – Taiwan at the Travel Daily Media Travel Trade Excellence Awards 2026 – Asia, announced on 11 November 2026.
In this story
At a glance
- What changes
- The Terroir Lounge received two award titles at the Travel Daily Media Awards
- Timing
- Announcement made on 11 November 2026
- Who is affected
- Travellers using The Terroir Lounge at Taiwan Taoyuan International Airport
The details
- Announced by
- Travel Daily Media
Awards announced
Travel Daily Media disclosed that Plaza Premium Group secured two honours at its Travel Trade Excellence Awards 2026 – Asia. The awards recognised the group’s The Terroir Lounge at Taiwan Taoyuan International Airport (TPE) Terminal 2.
- Airport Experience of the Year – Taiwan
- Airport Lounge of the Year – Taiwan
Lounge transformation
The Terroir Lounge underwent a five‑month refurbishment, reopening with a cultural‑focused concept called “Your Destination Before Departure”. The redesign blends Taiwanese art, local cuisine, wellness facilities and personalised services to create a multi‑sensory pre‑flight experience.
- Four fully refurbished themed lounges now operate at TPE
- Features include private resting suites, DIY cocktail bar, and Lounge To Go takeaway service launched in July 2026
Significance of the awards
The Airport Experience of the Year award highlights the lounge’s broader approach to the passenger journey, integrating culture, food and wellness. The Airport Lounge of the Year award underscores operational performance and premium facilities. Plaza Premium Group celebrated the accolades as part of its 10th anniversary in Taiwan, noting over six million travellers have passed through its doors since 2016.
What this means for travellers
Trip planning
- Travellers can expect enhanced cultural and culinary offerings at The Terroir Lounge when booking future flights through Taiwan Taoyuan International Airport
- The award recognition may influence premium travellers to choose The Terroir Lounge for a more immersive pre‑flight experience
Cost and documents
- No additional fees or documentation requirements are introduced by the awards
- Existing lounge access policies remain unchanged
What you need to do
- Passengers should check current lounge access eligibility with their airline or Plaza Premium Group before travel
- Travel agents may wish to highlight the award‑winning status of The Terroir Lounge when advising clients
Who this affects
-
Premium passengers using The Terroir Lounge
The lounge received Airport Lounge of the Year – Taiwan recognition
-
Business travellers at Taiwan Taoyuan International Airport
The lounge’s Airport Experience of the Year award emphasizes its suitability for work‑related travel
-
Tourists seeking cultural immersion before departure
The lounge’s cultural concept was highlighted in the award citations
Frequently asked questions
What awards did Plaza Premium Group win in Taiwan 2026?
Plaza Premium Group won Airport Experience of the Year – Taiwan and Airport Lounge of the Year – Taiwan for its The Terroir Lounge at Taiwan Taoyuan International Airport, as announced by Travel Daily Media on 11 November 2026.
When were the awards announced?
The awards were announced on 11 November 2026 by Travel Daily Media in its Travel Trade Excellence Awards 2026 – Asia.
Which lounge received the awards?
The Terroir Lounge, located in Terminal 2 of Taiwan Taoyuan International Airport, earned both awards.
Does the award affect lounge access fees?
No, the awards do not introduce any new fees or change existing access requirements for The Terroir Lounge.
How can travellers benefit from the award‑winning lounge?
Travellers can enjoy a culturally rich environment, local food, wellness amenities and personalised services that have been recognised for excellence, enhancing the pre‑flight experience.
