RASA Bangkok 2027 replaces Further East luxury travel show
Further East will rebrand as RASA Bangkok, with the first edition set for 1‑4 November 2027 in Bangkok. The change takes effect next year and affects exhibitors, buyers and media who previously attended the Bali‑based event.
In this story
At a glance
- What changes
- Further East rebrands to RASA Bangkok and moves to Bangkok
- Timing
- Inaugural show runs 1 to 4 November 2027
- Who is affected
- Exhibitors, buyers and media linked to the luxury travel show
The details
- Announced by
- This is Beyond
- Takes effect
- 1 to 4 November 2027
- Previous rule
- Further East was held in Seminyak, Bali each year since 2018, offering a barefoot‑business festival format.
- New rule
- The event will now be called RASA Bangkok, held at Dusit Thani Bangkok, retaining the same format, curated supplier list and pre‑scheduled buyer appointments.
Event transformation
This is Beyond confirmed that the luxury travel showcase Further East will evolve into RASA Bangkok. The new name reflects the ambition to capture the region’s energy while preserving the festival‑style experience that defined the original show.
- RASA stands for the essence or soul of a place, aligning with the event’s focus on distinctive hospitality.
- The format will still include three days of curated one‑to‑one appointments and a day of thought‑leadership sessions.
Location and dates
The inaugural RASA Bangkok will be hosted at the landmark Dusit Thani Bangkok from 1 to 4 November 2027. Moving from a beach setting in Bali to a city venue aims to place the show at the heart of Asia Pacific’s hotel development boom.
- Bangkok hosts the region’s largest hotel construction pipeline, with 67 projects and over 16,000 rooms slated.
- The city’s food and drink scene is highlighted by eight bars on Asia’s 50 Best Bars 2026 list.
Participation criteria
Exhibitor numbers will be capped at 200 to keep the marketplace intimate. Buyers must allocate more than a third of their business to Asia Pacific, manage portfolios of USD 2‑5 million and bring clients spending at least USD 1,000 per night.
- More than half of buyers are expected to be owners, CEOs or directors.
- Over 60 % of buyers are projected to come from North America and Europe.
What this means for travellers
Trip planning
- Travelers planning to attend should book flights to Bangkok for early November 2027 instead of Bali.
- Accommodation choices will shift to hotels near Dusit Thani Bangkok, the event venue.
Cost and documents
- No new fees or documentation requirements were announced for attendees.
- Existing travel insurance policies remain applicable for the new location.
What you need to do
- Exhibitors should monitor RASA Bangkok’s registration portal for application deadlines.
- Buyers need to ensure their portfolio meets the USD 2‑5 million range before applying.
- Media representatives should confirm accreditation procedures with the event organisers.
Who this affects
-
Exhibitors
They will need to apply for a limited 200‑spot showcase at the new Bangkok venue.
What to do Submit exhibition applications according to RASA Bangkok’s guidelines.
-
International buyers
Eligibility now requires a minimum business share in Asia Pacific and a specific portfolio size.
What to do Verify portfolio size and business allocation before registering.
-
Travel media
Media will be hosted at the event for coverage of the luxury travel sector.
What to do Apply for media accreditation through the event’s official channels.
-
Attendees previously booked for Further East Bali
The event location and dates have changed, affecting travel plans.
What to do Adjust travel itineraries to Bangkok for 1‑4 November 2027.
Frequently asked questions
When is the first RASA Bangkok event?
The inaugural RASA Bangkok will take place from 1 to 4 November 2027 at Dusit Thani Bangkok.
What happened to the Further East luxury travel show?
Further East has been rebranded as RASA Bangkok and will move from Seminyak, Bali to Bangkok starting in 2027.
Where will RASA Bangkok be held?
RASA Bangkok will be hosted at the Dusit Thani Bangkok hotel, a landmark venue in the city centre.
How many exhibitors can participate in RASA Bangkok?
Exhibitor numbers are capped at 200 to maintain an intimate and highly curated marketplace.
What are the buyer eligibility requirements for RASA Bangkok?
Buyers must allocate more than one‑third of their business to Asia Pacific, manage a portfolio of USD 2‑5 million and bring clients who spend at least USD 1,000 per night.
