IDeas to hold third Resorts Revenue Council in Sharm El Sheikh on 10 February 2027
IDeas, a SAS company, will host its third Resorts Revenue Council on 10 February 2027 at the Sunrise Arabian Beach Resort in Sharm El Sheikh, Egypt. The in‑person gathering brings together resort commercial leaders, technology providers and industry experts to discuss emerging revenue management challenges.
In this story
At a glance
- What changes
- Third Resorts Revenue Council convened by IDeas
- Timing
- Event scheduled for 10 February 2027
- Who is affected
- Resort revenue professionals and related industry participants
The details
- Announced by
- IDeas
- Takes effect
- 10 February 2027
- Previous rule
- The inaugural Resorts Revenue Council was held previously, establishing the forum for resort‑focused commercial discussions.
- New rule
- The council returns for its third meeting, again providing a platform for sharing insights and shaping innovation priorities.
Event Overview
IDeas will host its third Resorts Revenue Council on 10 February 2027 at the Sunrise Arabian Beach Resort in Sharm El Sheikh, Egypt. The meeting is an in‑person event designed for commercial leaders from resort organisations, technology providers and industry experts.
- Location: Sunrise Arabian Beach Resort, Sharm El Sheikh
- Date: 10 February 2027
Purpose and Participants
The council aims to examine emerging revenue management challenges and help shape future innovation priorities. Representatives from the Egyptian Hotels Association and the Hospitality Sales and Marketing Association International (HSMAI) Egypt chapter will also attend. Participants will discuss complex commercial decisions that extend beyond room revenue to packages, ancillary income and shifting guest behaviour.
- Focus on complex inventory, package pricing and longer‑stay forecasting
- Discussion of profitability beyond room revenue alone
Implications for the Industry
Insights gathered at the council feed directly into IDeas’ product roadmap, ensuring that future software enhancements reflect the operational realities of modern resorts. By engaging directly with operators, IDeas can validate and prioritise innovation areas such as strategic trade‑offs between occupancy, rates and overall profitability.
The event also reinforces the role of resorts as leaders in commercial complexity, encouraging broader industry collaboration on revenue optimisation.
- Helps IDeas align its innovation strategy with real‑world resort needs
- Provides a forum for sharing best practices across the sector
What this means for travellers
Trip planning
- Existing travel plans to Sharm El Sheikh are not affected by the council event.
- Visitors planning to attend should verify accommodation availability for 10 February 2027.
Cost and documents
- No additional fees or documentation are required to attend the council.
- Standard travel costs such as flights and hotel bookings remain unchanged.
What you need to do
- Potential attendees should monitor IDeas communications for registration details.
- Travelers should confirm visa requirements for Egypt well before the event date.
Who this affects
-
Resort revenue managers
They are invited to share insights and influence IDeas’ product roadmap.
-
Hospitality technology providers
They participate to discuss emerging challenges and collaborative solutions.
-
Industry association representatives
Bodies such as the Egyptian Hotels Association and HSMAI Egypt chapter are part of the council lineup.
Frequently asked questions
When is the third IDeas Resorts Revenue Council held?
The third Resorts Revenue Council is scheduled for 10 February 2027 at the Sunrise Arabian Beach Resort in Sharm El Sheikh, Egypt.
Where will the 2027 Resorts Revenue Council take place?
The event will be held in Sharm El Sheikh, Egypt, specifically at the Sunrise Arabian Beach Resort.
Who is organizing the Resorts Revenue Council in 2027?
The council is organized by IDeas, a SAS company that provides hospitality revenue management software and services.
Which organisations are expected to attend the council?
Attendees will include commercial leaders from resort organisations, technology providers, the Egyptian Hotels Association and the HSMAI Egypt chapter.
Do I need a special visa to attend the council in Egypt?
Travelers should check Egypt’s visa requirements for their nationality; the council itself does not impose additional visa conditions.
