Lilshira
Robinson to open new adults-only resort in Egypt by 2029
Robinson will launch an adults‑only resort in Somabay, Egypt, scheduled to open in 2029. The development was announced at the World Travel Market and will sit alongside the existing Robinson Soma Bay, which will be renovated until 2028. The change targets travelers looking for a dedicated adult holiday experience in Egypt.
In this story
At a glance
- What changes
- A new adults‑only Robinson resort will open in Somabay, Egypt
- Timing
- Opening planned for 2029 with renovation of existing club through 2028
- Who is affected
- Adults seeking resort holidays in Egypt and current Robinson Soma Bay guests
The details
- Announced by
- Robinson, the premium club brand of TUI Hotels & Resorts
- Takes effect
- 2029
- Previous rule
- Robinson operated a single club in Somabay that welcomed all guests, offering a mixed‑age holiday experience.
- New rule
- Robinson will add a separate adults‑only resort near the existing club, while the original property will be upgraded and retain its ‘FOR ALL’ positioning.
Announcement and strategic intent
Robinson disclosed the new development at the World Travel Market in London. The brand aims to broaden its portfolio in Egypt by delivering a clearly differentiated product for adult travellers.
The move aligns with TUI Hotels & Resorts’ wider strategy to grow its hotel and club brands and to attract new customer segments.
- New resort announced alongside extension of the Robinson Soma Bay contract until 2028
- Focus on sports, dining, entertainment and relaxation for adult guests
Details of the new adults‑only resort
The property will be located about one kilometre from the current club and will contain roughly 250 rooms. It will be marketed exclusively to adults, offering distinct holiday experiences compared with the existing resort.
Facilities will include sports areas, dedicated dining venues, entertainment spaces and relaxation zones designed for an adult clientele.
- Approximately 250 rooms
- Adults‑only positioning
- Sports, dining, entertainment and relaxation focus
Renovation of Robinson Soma Bay and timeline
Robinson Soma Bay will undergo a major refurbishment that covers guest rooms, reception, lobby, swimming pool, spa, fitness facilities, bars and theatre. Additional amenities such as a new sports pool and the ROBY CLUB will be added.
The renovation is scheduled to be completed by 2028, after which the existing resort will continue operating under its ‘FOR ALL’ concept.
- Renovation works run through 2028
- Upgrade of rooms, pool, spa, fitness and entertainment areas
- Addition of new sports pool and ROBY CLUB
What this means for travellers
Trip planning
- Existing bookings at Robinson Soma Bay remain valid and will be honored during renovation
- The new adults‑only resort will not be available for booking until its 2029 opening
- Travel agents can begin promoting the new product once launch dates are confirmed
Cost and documents
- No new fees or documentation requirements were mentioned for the new resort
- Current pricing structures for Robinson clubs are expected to continue
What you need to do
- Monitor Robinson communications for the official 2029 opening announcement
- Consider future bookings for the adults‑only resort once availability is released
- Check renovation updates if staying at Robinson Soma Bay during 2028
Who this affects
-
Adults seeking resort holidays in Egypt
The new property is designed exclusively for adult guests and will expand options in Somabay
What to do Watch for opening announcements and plan bookings for the 2029 launch
-
Current Robinson Soma Bay guests
Their resort will be renovated through 2028 but will stay open for all guests
What to do Continue existing reservations; stay informed about renovation timelines
-
Travel agents and tour operators
They need to update itineraries to include the upcoming adults‑only offering
What to do Add the new resort to future Egypt packages once launch details are released
-
TUI Club members
Robinson is part of TUI Hotels & Resorts and the expansion targets new customer segments
What to do Check member communications for any exclusive pre‑sale opportunities
Frequently asked questions
When will the new Robinson adults‑only resort in Egypt open?
The new adults‑only resort in Somabay is slated to open in 2029, as announced by Robinson at the World Travel Market.
Will the existing Robinson Soma Bay resort close for renovation?
No, Robinson Soma Bay will stay open while undergoing a major renovation that is scheduled to finish by 2028.
How many rooms will the new adults‑only resort have?
The new property will feature around 250 rooms, providing a dedicated adult‑focused holiday experience.
What new facilities are planned for the renovated Robinson Soma Bay?
Renovation plans include upgraded guest rooms, reception, lobby, swimming pool, spa, fitness areas, bars, theatre, a new sports pool and the ROBY CLUB.
Do I need any special visa or documentation to stay at the new resort?
The announcement does not mention any new visa or documentation requirements; standard entry rules for Egypt will apply.
Will the pricing change with the new adults‑only resort?
No specific pricing changes were disclosed; current Robinson pricing structures are expected to remain in place.
