Seoul Travel Week 2026 runs Nov 14‑20 with interactive cultural events
Seoul Travel Week 2026 will take place from 14 to 20 November, offering a week of interactive K‑pop, K‑beauty, food and traditional craft experiences. The programme, organised by the Seoul Metropolitan Government, opens registration on 5 November and targets international visitors to the city.
In this story
At a glance
- What changes
- Seoul Travel Week 2026 introduces a week‑long series of interactive cultural activities
- Timing
- 14–20 November 2026
- Who is affected
- International visitors to Seoul during November 2026
The details
- Announced by
- Seoul Metropolitan Government
- Takes effect
- 14 November to 20 November 2026
- New rule
- A seven‑day cultural tourism programme will run across multiple Seoul venues, featuring workshops, guided tours and performances related to K‑pop, beauty, cuisine and traditional crafts.
Programme Overview
The Seoul Metropolitan Government has launched Seoul Travel Week 2026, a seven‑day cultural initiative designed to move tourists from passive sightseeing to active participation. The event showcases South Korea’s popular culture alongside heritage crafts, offering hands‑on experiences that align with the country’s growing experience‑led tourism strategy.
- K‑pop performances and dance activities
- K‑beauty makeup workshops at Amorepacific
- Traditional Korean ornament and hand‑mirror making
- Cooking and tasting sessions at Ottogi O’Kitchen Studio
Registration and Participation
Registration for the selected activities begins at 2 pm Korea Standard Time on 5 November 2026. Slots are allocated on a first‑come, first‑served basis, and each workshop has a limited capacity, making early sign‑up essential for travellers who wish to secure a place.
- Register through the official Seoul Travel Week portal
- Monitor confirmation emails for booking status
- Check activity-specific dates, as workshops are not offered every day
Schedule and Locations
The programme runs from Saturday, 14 November, to Friday, 20 November, with activities spread across several iconic sites. Opening events take place at Gocheok Sky Dome, while cultural workshops are hosted at the Bukchon Traditional Crafts Experience Centre, Amorepacific headquarters, Ottogi’s O’Kitchen Studio and Dongdaemun Design Plaza. Each day focuses on a different cultural theme, encouraging visitors to explore various neighbourhoods.
Participants should note that not all activities run throughout the week; some are single‑day events with restricted capacity, so planning around the schedule is advised.
- 14‑15 Nov – Promotion and digital experiences at Gocheok Sky Dome
- 16 Nov – Traditional craft workshop at Bukchon Centre
- 17 Nov – K‑beauty session at Amorepacific headquarters
- 18 Nov – K‑drama tour and nighttime photography at DDP
- 19 Nov – Cooking workshop at Ottogi O’Kitchen Studio
- 20 Nov – K‑pop dance and taekwondo performance at DDP Oullim Square
What this means for travellers
Trip planning
- Travelers with November itineraries should align their plans with the specific workshop dates, as activities are not available every day.
- Limited capacity means early registration is crucial to guarantee participation in desired sessions.
- Multiple venues across the city require extra travel time between activities.
Cost and documents
- The announcement does not list participation fees; prospective attendees must verify any costs during registration.
- No special documents beyond standard travel paperwork are required for workshop entry.
- Prices and availability will be confirmed through official registration channels.
What you need to do
- Register for chosen activities from 5 November 2026, 2 pm KST via the official Seoul Travel Week portal.
- Monitor the official schedule for any updates on times or venue details before travel.
- Confirm visa and entry requirements separately, as the event does not alter immigration rules.
Who this affects
-
International tourists visiting Seoul in November
The programme is aimed at overseas visitors seeking cultural experiences during their stay.
What to do They can register for the workshops and plan their itinerary around the event dates.
-
K‑pop fans traveling to Seoul
Seoul Travel Week includes K‑pop performances, dance activities and a booth at the Melon Music Awards.
What to do Fans may sign up for the K‑pop sessions and check whether any additional access to the awards is required.
-
Visitors interested in Korean cultural workshops
The schedule features hands‑on sessions in traditional crafts, beauty and cooking.
What to do These travellers should book the specific workshop dates that match their interests.
-
Travel agents arranging November trips to Seoul
Agents need to inform clients about the new cultural programme and its registration process.
What to do They should advise clients to register early and incorporate activity locations into travel plans.
Frequently asked questions
When does Seoul Travel Week 2026 take place?
Seoul Travel Week 2026 runs from 14 November to 20 November 2026, offering a series of cultural activities throughout the week.
How can I register for the activities?
Registration opens at 2 pm Korea Standard Time on 5 November 2026 and is handled on a first‑come, first‑served basis through the official Seoul Travel Week registration portal.
Are there any fees for the workshops?
The announcement does not specify participation fees; interested travellers should check the official registration site for any price information before signing up.
Which venues host the events during Seoul Travel Week?
Activities are scheduled at Gocheok Sky Dome, Bukchon Traditional Crafts Experience Centre, Amorepacific headquarters, Ottogi O’Kitchen Studio and Dongdaemun Design Plaza, among other locations across Seoul.
Do I need a special visa to attend Seoul Travel Week?
The event does not change existing visa requirements; visitors must meet the standard entry conditions for South Korea and should verify their visa status independently.
Can I attend the Melon Music Awards through the event?
The programme includes a tourism booth at the 2026 Melon Music Awards, but it does not guarantee admission to the awards ceremony; attendees should confirm any separate access arrangements.
