Tatiana Ferreira appointed President of The Ritz-Carlton Yacht Collection
The Ritz-Carlton Yacht Collection has announced Tatiana Ferreira as its new President, expanding her responsibilities to cover information technology, marketing and guest experience. The change takes effect immediately and applies to the company's leadership and operational structure.
In this story
At a glance
- What changes
- Tatiana Ferreira promoted to President with broader duties
- Timing
- Effective immediately upon announcement
- Who is affected
- The Ritz-Carlton Yacht Collection’s executive team and operations
The details
- Announced by
- The Ritz-Carlton Yacht Collection
- Previous rule
- Ferreira previously served as Chief Sales Officer, overseeing sales and commercial activities.
- New rule
- As President, she now leads sales, commercial activities, information technology, marketing and guest experience.
Leadership appointment
The Ritz-Carlton Yacht Collection announced the promotion of Tatiana Ferreira to President. The move is part of the brand’s strategy to strengthen its global growth and premium travel offerings.
Expanded responsibilities
Ferreira’s new portfolio adds oversight of information technology, marketing and guest experience to her existing sales and commercial duties. The integrated structure aims to improve coordination across the customer journey, from pre‑embarkation planning to onboard service.
Strategic context
The appointment aligns with the company’s expansion of its three‑yacht fleet serving Mediterranean, Caribbean and Central America itineraries. By uniting commercial and guest‑facing functions, the brand seeks to accelerate growth while maintaining its luxury service standards.
What this means for travellers
Trip planning
- Existing bookings remain unchanged; voyages continue as scheduled.
- Future itineraries will be marketed under the new integrated leadership structure.
Cost and documents
- No new fees or documentation requirements are introduced for guests.
- Travel insurance and payment terms stay the same.
What you need to do
- Guests should monitor communications from The Ritz-Carlton Yacht Collection for any service updates.
- Travel agents may note the leadership change when advising clients.
Who this affects
-
Current guests of The Ritz-Carlton Yacht Collection
Their voyages are operated by the company undergoing leadership change.
-
Prospective guests planning future trips
Future marketing and guest experience will be shaped by the new President.
-
Travel agents and tour operators
They represent the brand and need to be aware of the organizational update.
Frequently asked questions
Who is the new President of The Ritz-Carlton Yacht Collection?
Tatiana Ferreira has been appointed President, taking on sales, commercial, IT, marketing and guest experience responsibilities.
When does Tatiana Ferreira start as President?
The appointment is effective immediately following the announcement on 11 November 2026.
What was Tatiana Ferreira’s role before becoming President?
She previously served as Chief Sales Officer, overseeing the company’s sales and commercial activities.
Will the leadership change affect existing cruise bookings?
No, current bookings continue as scheduled; the change concerns internal leadership and does not alter itineraries.
What new areas will the President oversee?
In addition to sales and commercial duties, the President will now manage information technology, marketing and guest experience.
