UK Domestic Sentiment Tracker to be released on 19 November 2026
The United Kingdom Domestic Sentiment Tracker will be published on 19 November 2026, offering fresh data on British holiday intentions and financial barriers. The survey, produced by VisitBritain, follows the October edition released on 22 October 2026 and targets adults aged 16 and over across the UK.
In this story
At a glance
- What changes
- New Domestic Sentiment Tracker data will be released on 19 November 2026
- Timing
- Publication scheduled for 19 November 2026
- Who is affected
- UK residents planning domestic trips and tourism businesses
The details
- Announced by
- VisitBritain
- Takes effect
- 19 November 2026
- Previous rule
- The previous Domestic Sentiment Tracker was released on 22 October 2026 and recorded a 76% intention to take a domestic overnight trip within 12 months.
- New rule
- The November edition will provide updated figures on travel intentions, barriers such as rising living costs, and weather concerns for the next six months.
Survey Overview
VisitBritain conducts the Domestic Sentiment Tracker each month to gauge British residents' holiday plans and financial constraints. The November survey will sample approximately 1,500 adults aged 16 and over, with additional respondents from Scotland and Wales. Results will be published on 19 November 2026.
Key Findings from the October Edition
The October 2026 survey showed that 76% of adults intended an overnight domestic trip within the next year, a slight decline from September. Financial pressures were prominent, with 32% citing rising living costs and 29% pointing to higher holiday expenses as barriers. Weather was the most frequently selected obstacle at 33%.
- 76% intend a domestic overnight trip within 12 months
- 32% see rising living costs as a barrier
- 29% cite higher holiday costs
- 33% list weather as the main obstacle
Implications for the Tourism Sector
The upcoming November results will help tourism operators differentiate between travellers abandoning holidays and those adjusting dates, destinations or budgets. Understanding the balance of intention versus affordability can guide marketing, pricing and inventory decisions across hotels, campsites and travel agencies.
Comparative data from France, Germany, Spain and Italy show varied growth patterns, underscoring the importance of monitoring both domestic demand and international visitor flows.
What this means for travellers
Trip planning
- Existing bookings remain valid; no changes to travel dates are required.
- Travelers should watch for the November report to gauge future cost pressures.
Cost and documents
- No new fees or documentation requirements are introduced by the survey release.
- Cost concerns highlighted in the data may influence personal budgeting decisions.
What you need to do
- Monitor VisitBritain’s website for the November 19 release of the tracker.
- Consider the identified financial barriers when advising clients on holiday budgeting.
Who this affects
-
UK residents planning domestic trips
The survey measures their holiday intentions and perceived cost barriers.
What to do Stay informed of the November results to adjust travel plans if needed.
-
Tourism businesses in the UK
Results provide insight into consumer confidence and spending constraints.
What to do Use the data to refine marketing strategies and pricing.
-
Travel agents and tour operators
The findings help anticipate demand shifts and advise clients on budgeting.
What to do Incorporate the upcoming data into client consultations.
Frequently asked questions
When will the UK Domestic Sentiment Tracker be published?
The next Domestic Sentiment Tracker is scheduled for publication on 19 November 2026 by VisitBritain.
What does the Domestic Sentiment Tracker measure?
It measures British adults' intentions to take domestic overnight trips, as well as barriers such as living costs, holiday expenses and weather concerns.
How many people are surveyed in the Domestic Sentiment Tracker?
The survey samples about 1,500 adults aged 16 and over from across the United Kingdom, with extra respondents in Scotland and Wales.
Did the October 2026 survey show a decline in travel intentions?
October 2026 recorded a 76% intention to travel domestically, two percentage points lower than September, but the figure remained stable compared with October 2025.
Will the November survey affect existing travel bookings?
No, the survey does not change any booking terms; it simply provides updated insight into traveller sentiment and cost concerns.
Where can I find the November Domestic Sentiment Tracker results?
Results will be posted on VisitBritain’s official website after the 19 November 2026 release.
