Tourism 3 min read

Visit Norway updates toilet page after Trump insult, traffic spikes

Visit Norway has refreshed its five‑year‑old public‑toilet guide by adding a ‘great again’ line referencing President Trump’s recent insult. The tweak was made Monday night and targets travelers seeking restroom information along Norway’s scenic routes. The update has already driven a dramatic rise in page views.

Visit Norway updates toilet page after Trump insult, traffic spikes
Photo: Skift
In this story
  1. At a glance
  2. The details
  3. What this means for travellers
  4. Who this affects
  5. Frequently asked questions

At a glance

What changes
Added a ‘great again’ tagline to the public‑toilet guide page
Timing
Tweaked on Monday night
Who is affected
Travelers using the Visit Norway toilet information page

The details

Announced by
Visit Norway
Takes effect
Monday night
Previous rule
The page listed unique public toilets along scenic routes without any reference to the Trump comment.
New rule
The page now includes a line stating Norway makes restrooms ‘great again’ following the President’s remark.

Background and catalyst

President Donald Trump called Norway a “shit house country” after the Oslo‑based Nobel committee did not award him a peace prize, saying “Frankly, Norway sucks” at a rally in Michigan. The remark generated worldwide media attention and prompted Visit Norway, the nation’s destination marketing organization, to respond quickly.

  • Trump’s comment sparked a surge of online discussion about Norway
  • Visit Norway decided to leverage the moment for promotional purposes

Content changes made

On Monday night the organization edited a five‑year‑old web page that lists unique public toilets along Norway’s scenic routes. The edit added a short line declaring that the country makes restrooms “great again,” directly echoing the former U.S. president’s campaign phrasing.

  • Original page focused solely on toilet locations
  • New line reads: “Norway makes restrooms great again”

Resulting traffic surge

Within a few days the updated page attracted far more interest. By Friday, page views were more than 540 times higher than the week before the edit, indicating that the Trump‑related wording captured considerable public curiosity and drove substantial online traffic.

  • 540‑fold increase measured from the previous week
  • Spike attributed to media coverage of the Trump insult

What this means for travellers

Trip planning

  • Existing travel itineraries remain unchanged; the updated toilet guide is still accessible online
  • New visitors can view the refreshed page for restroom locations along scenic routes

Cost and documents

  • No additional fees are introduced by the website update
  • Travelers do not need to submit any new documents because of the change

What you need to do

  • No specific action is required; continue using the Visit Norway website as before
  • Monitor the site for any further updates to the public‑toilet listings

Who this affects

  • Tourists planning road trips in Norway

    They rely on the Visit Norway public‑toilet guide for restroom locations

  • Travel bloggers covering Norwegian attractions

    The page’s traffic spike offers a news hook about tourism marketing

  • Media outlets reporting on the Trump comment

    The DMO’s response generated a notable online response

Frequently asked questions

What did Visit Norway change on its public‑toilet page?

Visit Norway added a line that says Norway makes restrooms “great again” to the existing public‑toilet guide after President Trump’s recent insult, updating the five‑year‑old page on Monday night.

When was the toilet guide page updated?

The tweaks were made on Monday night, as reported by Visit Norway, and the changes were live by the following Friday.

Did the website update affect traffic to the page?

Yes, by Friday the page recorded more than 540 times the number of views it had the week before the edit, showing a massive surge in interest.

Will the page update change any travel requirements or bookings?

No, the change only concerns the website’s wording and does not alter any entry requirements, visa rules, or reservation processes for travelers.

Why did Visit Norway add a Trump‑related line to the page?

The organization aimed to capitalize on the media attention generated by Trump’s comment, using the phrase “great again” to draw visitors to the site and boost engagement.

Sections

visit norway toilet page norway public toilets visit norway website update trump insult norway tourism norway scenic routes toilets norway travel website traffic
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