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Visit Oslo launches winter horror musical video featuring Halfdan
Visit Oslo has released a new winter‑season horror musical video starring Halfdan to attract visitors during the city’s low‑season. The campaign, announced on 11 November 2026, targets travelers who might otherwise skip Oslo in winter and aims to fill hotel rooms during that period.
In this story
At a glance
- What changes
- A new horror musical video featuring Halfdan is launched to promote winter visits
- Timing
- Announced on 11 November 2026 with immediate rollout
- Who is affected
- Winter tourists considering Oslo and local hoteliers
The details
- Announced by
- Visit Oslo
Campaign launch and objectives
Visit Oslo introduced a horror‑musical video starring the character Halfdan, known from the 2024 “Is It Even a City?” campaign. The new clip is set in winter and is designed to draw attention to Oslo during its low‑season, when hotel occupancy typically drops.
Creative background
Halfdan went viral in 2024 with a deadpan line, “I wouldn’t come here,” accumulating more than 25 million organic views and earning a Silver Lion at Cannes Lions. The destination marketing organization decided to reuse the character because of its strong recognisability and previous success.
Expected impact on tourism
Project manager Tord Baklund explained that the winter setting was chosen specifically to address low hotel demand. By pairing the familiar Halfdan persona with a horror‑musical tone, the team hopes to generate curiosity and bookings among travelers who might otherwise overlook Oslo in colder months.
What this means for travellers
Trip planning
- Travelers planning a winter visit to Oslo may see the new video in social feeds and consider booking earlier.
- Existing bookings for winter stays are unlikely to be altered by the campaign.
Cost and documents
- The campaign does not introduce any new fees or documentation requirements for visitors.
- Hotel rates remain unchanged; any promotional offers will be communicated directly by participating properties.
What you need to do
- Watch the new Halfdan video on Visit Oslo’s official channels for inspiration.
- Check participating hotels for any special winter packages linked to the campaign.
- Monitor travel forums for feedback on the video’s reception before finalising travel dates.
Who this affects
-
Winter tourists considering Oslo
The campaign specifically targets travelers who might skip Oslo during the low‑season.
What to do They may be encouraged to book winter accommodation after viewing the video.
-
Oslo hoteliers
The video aims to increase occupancy during months with traditionally low demand.
What to do Hotels can promote any linked offers and monitor booking trends.
-
Visit Oslo marketing team
They are responsible for producing and distributing the new video.
What to do They will track engagement metrics and adjust promotional tactics as needed.
Frequently asked questions
What is the new Visit Oslo video about?
The new video is a winter‑set horror musical starring Halfdan, the deadpan character from the 2024 “Is It Even a City?” campaign, created to attract visitors during Oslo’s low‑season.
When was the video released?
Visit Oslo announced the video on 11 November 2026 and began distributing it across social platforms immediately.
Does the video affect hotel prices in Oslo?
No, the campaign does not change hotel rates; any special offers will be announced separately by individual hotels.
Who is the target audience for the video?
The video targets travelers who might consider visiting Oslo in winter, aiming to boost occupancy during the city’s low‑season.
Where can I watch the new Halfdan video?
The video is available on Visit Oslo’s official website and social media channels, including YouTube, Instagram and Facebook.
