Lilshira
Western Australia launches AU$20m Aboriginal tourism plan
Tourism Western Australia has launched the Jina Aboriginal Tourism Action Plan 2026–2030, allocating AU$20 million to expand Indigenous tourism across the state. The plan takes effect from its announcement on 25 May 2026 and targets Aboriginal tourism operators, travel businesses and related stakeholders in Western Australia.
In this story
At a glance
- What changes
- AU$20 million Aboriginal tourism action plan launched for 2026–2030
- Timing
- Announced on 25 May 2026
- Who is affected
- Aboriginal tourism operators and travel businesses in Western Australia
The details
- Announced by
- Tourism Western Australia
- Takes effect
- 25 May 2026
- Previous rule
- The earlier Jina Plan 2021–2025 supported Aboriginal tourism businesses across Western Australia.
- New rule
- The Jina Action Plan 2026–2030 introduces 40 new initiatives and AU$20 million funding to grow Indigenous tourism and strengthen community participation.
Launch of the Jina Action Plan
On 25 May 2026 Tourism Western Australia unveiled the Jina: Western Australian Aboriginal Tourism Action Plan 2026–2030. The launch was part of a broader effort to place Indigenous tourism at the centre of the state’s tourism agenda and to build on the successes of the previous Jina Plan.
- The plan is supported by AU$20 million from the Western Australian Government
- It follows the 2021–2025 Jina Plan which grew Aboriginal tourism businesses from about 110 to 150
Key initiatives and funding
The new action plan outlines 40 initiatives that will be delivered through cooperation between Tourism WA, the Western Australian Indigenous Tourism Operators Council and seven state agencies. Priorities include increasing Aboriginal participation in tourism, creating new visitor experiences, expanding employment opportunities and helping Indigenous‑owned enterprises scale up.
- Funding will be allocated to projects that demonstrate cultural authenticity and economic viability
- Support will target both urban and regional operators, from city walks to remote camping experiences
Implications for operators and visitors
For Aboriginal tourism operators, the plan offers a clear pathway to access financial support and business development services. Travel agencies and destination managers are encouraged to forge partnerships with Indigenous providers to enrich their product portfolios. International visitors can expect a broader range of authentic cultural experiences as the sector expands.
The initiative also reinforces the principle that Aboriginal communities retain authority over cultural knowledge, ensuring that growth does not compromise cultural integrity.
- Operators may need to submit proposals to Tourism WA when application windows open
- Visitors should look for new Aboriginal‑led tours and experiences advertised by local partners
What this means for travellers
Trip planning
- Existing travel itineraries remain unchanged; no new entry requirements are introduced
- Travelers can anticipate a wider selection of Aboriginal‑led experiences in Western Australia as operators expand
Cost and documents
- No additional fees or documentation are required for travelers as a result of the plan
- Businesses receiving support will need to provide project proposals and financial reports to Tourism WA
What you need to do
- Aboriginal tourism operators should monitor the Tourism WA website for upcoming application calls
- Travel partners are encouraged to contact Indigenous operators to develop joint tourism packages
Who this affects
-
Aboriginal tourism operators in Western Australia
The plan provides AU$20 million funding and 40 initiatives to grow their businesses
What to do They may apply for support under the Jina Action Plan when calls are issued
-
Travel agencies and tour operators
The plan encourages partnerships with Indigenous businesses to enhance cultural experiences
What to do They should explore collaborations with Aboriginal operators to expand their product range
-
International visitors seeking Indigenous experiences
The plan aims to increase authentic Aboriginal tourism offerings across WA
What to do They can expect a broader selection of culturally led tours and activities
-
Western Australian government agencies
They are partners in delivering the 40 initiatives of the action plan
What to do They will coordinate implementation and funding distribution
-
Investors and tourism developers
The plan signals increased commercial opportunities in Indigenous tourism
What to do They may assess investment prospects in Aboriginal‑led projects
Frequently asked questions
What is the Jina Aboriginal Tourism Action Plan?
The Jina Aboriginal Tourism Action Plan 2026–2030 is a Western Australian government initiative that allocates AU$20 million to 40 projects aimed at expanding Indigenous tourism and supporting Aboriginal‑owned businesses.
When was the plan announced?
The plan was announced on 25 May 2026 by Tourism Western Australia as part of a broader strategy to boost Aboriginal tourism in the state.
How much funding does the plan include?
The action plan is backed by AU$20 million from the Western Australian Government, which will be distributed to eligible projects and operators.
What types of initiatives are covered by the plan?
The plan covers initiatives such as increasing Aboriginal participation in tourism, developing new visitor experiences, strengthening employment opportunities and helping Indigenous‑owned enterprises grow.
How will the plan affect tourists visiting Western Australia?
Tourists will benefit from a wider range of authentic Aboriginal‑led experiences as operators expand their offerings, but there are no new entry requirements or fees for visitors.
How can Aboriginal tourism businesses apply for support?
Businesses should watch the Tourism WA website for application calls and submit project proposals that align with the plan’s priorities when the windows open.
