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Chile signs tourism promotion partnership with ProChile
Chile has signed a cooperation agreement between the Undersecretariat of Tourism and ProChile to coordinate international tourism promotion. The agreement, announced on 3 November 2026, targets tourism businesses, regional destinations and the broader inbound‑tourism sector, aiming to improve marketing, market intelligence and participation in overseas trade events.
In this story
At a glance
- What changes
- A new cooperation agreement links the Undersecretariat of Tourism with ProChile for joint international promotion
- Timing
- Agreement announced on 3 November 2026
- Who is affected
- Chilean tourism businesses, regional operators and international travel buyers
The details
- Announced by
- Undersecretariat of Tourism and ProChile
- New rule
- The two bodies will jointly plan promotional activities, share market intelligence and use ProChile’s 51 overseas commercial offices to connect Chilean tourism operators with foreign partners.
Agreement Overview
The Undersecretariat of Tourism and ProChile signed a formal cooperation agreement in Santiago on 3 November 2026. The pact creates a nationwide framework for promoting Chile’s diverse tourism products, from nature and adventure to wine and astrotourism. It replaces ad‑hoc promotion with a coordinated strategy that aligns public‑sector resources with private‑sector needs.
- Signed by Undersecretary María Paz Lagos and ProChile Director General Ignacio Fernández
- Uses ProChile’s network of 51 overseas commercial offices
Key Areas of Cooperation
The partnership focuses on three main activities: joint international marketing campaigns, exchange of tourism intelligence and participation in overseas trade fairs and business missions. By sharing market studies and trend analyses, the institutions aim to help Chilean operators understand visitor preferences and identify new commercial opportunities.
- Coordinated promotional campaigns in target markets
- Shared market research and tourism intelligence
- Joint presence at international tourism fairs and Chile Week events
Implementation and Expected Benefits
ProChile’s overseas offices will act as contact points for Chilean businesses seeking foreign partners. The agreement is expected to improve visibility of regional destinations, support the sector’s 680,200 jobs and contribute to the national tourism strategy’s sustainability goals. No specific visitor forecasts or budget allocations were disclosed.
The framework also encourages public‑private partnerships, aiming to reduce fragmentation in overseas promotion and to create pathways for smaller operators to reach global buyers.
- Access to 51 commercial offices for market entry support
- Potential for regional operators to join international exhibitions
- Strengthened public‑private collaboration for long‑term competitiveness
What this means for travellers
Trip planning
- Existing travel bookings to Chile are not affected by the agreement.
- Future promotional campaigns may increase the range of tour packages offered.
- Travel agents should watch for new marketing materials from Chilean operators.
Cost and documents
- No new fees or documentation requirements are introduced for travelers.
- The agreement does not change visa or entry procedures.
What you need to do
- Tourism businesses should monitor announcements for upcoming trade missions.
- International buyers may consider contacting ProChile offices for partnership opportunities.
- Stakeholders should stay informed about scheduled participation in overseas fairs.
Who this affects
-
Chilean tourism businesses
The agreement provides them with coordinated international marketing and access to ProChile’s overseas network.
What to do Monitor ProChile communications for promotional opportunities and trade fair participation.
-
Regional tourism operators
They are targeted for stronger international commercial partnerships through the new framework.
What to do Engage with local tourism authorities to explore inclusion in future overseas events.
-
International travel buyers
The partnership aims to connect them with Chilean destinations via ProChile’s offices.
What to do Contact the nearest ProChile commercial office to discuss potential collaborations.
Frequently asked questions
What is the new tourism partnership in Chile?
The partnership is a cooperation agreement between Chile’s Undersecretariat of Tourism and ProChile that coordinates international promotion, market research and participation in overseas trade events.
When was the Chile tourism agreement signed?
The agreement was signed in Santiago on 3 November 2026.
How will the agreement affect Chilean tourism businesses?
Businesses will gain access to ProChile’s 51 overseas commercial offices, joint marketing campaigns and opportunities to showcase their products at international fairs.
Does the agreement change visa requirements for visitors to Chile?
No, the agreement focuses on promotion and market intelligence and does not alter entry or visa rules for travelers.
Which sectors are highlighted for promotion under the new partnership?
The agreement highlights nature, adventure, wine, astrotourism and cultural heritage as key sectors for international promotion.
