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Europalco launches EMove brand for stage automation and movement
Europalco has introduced the EMove brand, dedicated to stage automation and movement, unveiled at the Reinvent the Event exhibition in Portugal. The launch takes effect immediately and targets event producers, set designers and creative directors seeking integrated motion solutions for live productions.
In this story
At a glance
- What changes
- Europalco adds the EMove brand covering stage automation and movement
- Timing
- Launch announced on 11 November 2026
- Who is affected
- Event producers, set designers and creative directors
The details
- Announced by
- Europalco
Brand introduction and purpose
Europalco unveiled the EMove brand at the Reinvent the Event gathering held at the Estoril Congress Center in Sintra, Portugal. The name combines the letter “E” from Europalco with the word “Move”, signalling a focus on turning stages into dynamic storytelling elements.
Technology and product portfolio
EMove offers a complete suite of motion systems, including vertical and suspended hoists, performer flying rigs, kinetic lighting platforms, motorised tracks, autonomous AGVs, rotating platforms and rapid reveal mechanisms. Each solution integrates precise control of speed, acceleration and positioning, and can be coordinated with lighting, audio and multimedia via centralised consoles.
- EMove Hoist provides variable‑speed vertical movement for waves and overhead compositions
- EMove Performer enables flying and acceleration for performers
- EMove Track and GroundTrack deliver horizontal scenic transformations
- EMove AGV moves set pieces freely without tracks
Industry reception and future outlook
Industry professionals who visited the Europalco booth experienced the systems operating in real time, noting millimetre‑level precision and seamless visual impact. The response highlighted a growing demand for movement as a core visual signature rather than a technical afterthought. Europalco’s CEO Pedro Magalhães said the brand aims to give creative directors freedom to make the performance space itself part of the narrative.
What this means for travellers
Trip planning
- Existing event bookings are unaffected by the product launch
- No changes to venue availability or scheduling are expected
Cost and documents
- The launch does not introduce new fees for event attendees
- No additional documentation is required for participants
What you need to do
- Event organisers should monitor Europalco communications for future product specifications
- Creative teams may explore EMove solutions during the planning phase of upcoming productions
Who this affects
-
Event producers
They are the primary buyers of stage automation equipment
-
Set designers
They design scenic elements that can benefit from integrated movement
-
Creative directors
They seek tools to make the performance space part of the story
Frequently asked questions
What is the EMove brand launched by Europalco?
The EMove brand is Europalco’s new line dedicated to stage automation and movement, offering integrated motion systems for live events.
When was the EMove brand announced?
Europalco announced the EMove brand on 11 November 2026 during the Reinvent the Event exhibition in Portugal.
Which products are included in the EMove portfolio?
EMove includes vertical hoists, performer flying rigs, kinetic lighting platforms, motorised tracks, autonomous AGVs, rotating platforms and rapid reveal mechanisms, all managed through central control consoles.
Will the EMove launch affect existing event bookings?
No, the launch does not change any existing event bookings, venue schedules or attendee requirements.
Who should consider using EMove technology?
Event producers, set designers and creative directors looking to incorporate dynamic movement into their productions should consider EMove solutions.
